Passionfroot Secures $15M to Scale B2B Creator Marketplace

The influx of capital follows a year of rapid growth for the platform, with CEO Jen Phan reporting a 13-fold increase in revenue. As AI-driven software commoditizes digital markets, brands are increasingly turning to creators on platforms like LinkedIn, Substack, and YouTube to cut through the noise and build authentic narratives. Passionfroot aims to formalize these partnerships by providing a structured marketplace where companies can source expertise and manage global payments.

Beyond direct matchmaking, the company is doubling down on automation. Since its previous funding round in 2024, it introduced Zest, an AI agent designed to execute and monitor campaign performance. The startup is now developing tools to help clients track brand visibility within AI-generated search results, a growing concern for marketers. With $21 million in total funding to date, Passionfroot is expanding its current 15-person team and establishing a new office in Sao Paulo to support its international footprint. The platform has already facilitated over $10 million in creator payouts over the last 18 months, attracting prominent clients including Figma, ElevenLabs, and Replit.