Launched in October 2022 alongside Viki founder Razmig Hovaghimian, the fund initially targeted $200 million to secure stakes in high-growth tech sectors. The firm’s current reach spans AI ventures including World Labs, Field AI, Fish Audio, Perceptron, and SuperAnnotate. These moves mark a departure from traditional athlete endorsements toward direct equity ownership.
Beyond software, Messi maintains interests in fantasy football platform Sorare and co-owns KRÜ Esports with Sergio Agüero. His 2023 arrival at Inter Miami further solidified his business footprint, with that club now commanding a $1.45 billion valuation. According to Kamraan Khan of Archers Valuation and Advisory, this transition signals a strategic shift among elite athletes who are prioritizing long-term wealth creation over short-term sponsorship deals. For Messi, the final whistle on the field simply marks the start of a new, aggressive investment phase.
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