John Ternus signals major product push in first memo as Apple CEO

Ternus enters the role at a defining moment for the tech giant. Industry analysts expect the upcoming presentation to feature the debut of Apple’s first foldable iPhone alongside a broader rollout of its upgraded Siri AI. By integrating advanced generative capabilities, the company aims to position its assistant as a direct competitor to OpenAI’s ChatGPT and Anthropic’s Claude.

Beyond next week’s event, internal development remains focused on diversifying the hardware portfolio. Reports suggest Apple is actively prototyping camera-equipped AirPods, smart glasses, and a touchscreen laptop. In his farewell message, Cook expressed full confidence in his successor’s vision, noting that few individuals possess Ternus's unique ability to build products capable of global impact.