Honeyjar aims to automate PR strategy for founders and communicators

The platform functions as a comprehensive workflow manager, handling tasks from drafting announcements and media list building to identifying speaking opportunities. Beyond basic automation, the founders emphasize that the tool aims to integrate signals, strategic context, and judgment into the communications process. Masek, formerly of Obvious Ventures, argues the software is designed to augment rather than replace professionals, allowing agencies to scale their client lists without added overhead.

Despite concerns that AI-generated pitches could overwhelm journalists with low-quality content, the founders maintain that human oversight remains central to the product. Users must manually approve and send communications, ensuring a human remains in the loop. Through their Comms Lab initiative, the team is training the model on the professional judgment of industry experts to help users determine not just how to pitch, but whether they are truly ready for media coverage. Current beta testers include Nextdoor, Coco Robotics, and agencies like Mission North.