Teen Accounts restrict who can send users direct messages, hide harmful comments and make accounts private by default. Meta’s system analyzes profile details and activity for clues such as birthday celebrations and references to school grades, scanning posts, comments, bios and captions. It also considers visual cues in photos and videos, including a person’s height or bone structure.
Meta said it is continuing to roll out the technology on Facebook and plans a similar global rollout for Threads later this year. In the U.S., parents will begin seeing an Instagram in-feed video explaining how the company aims to place their teens in age-appropriate protections.
The expansion follows settlements Meta reached in August, worth up to $18 billion, with nearly every U.S. state and territory over claims that its platforms harm teens. Under the agreements, the company committed to improving how it identifies teens and children under 13. Meta said it is investing in stronger technology to identify accounts that may belong to children under 13 and to detect teens aged 13 to 17 who give an adult birthday. The company made the commitment as part of its agreement with 52 bipartisan attorneys general across U.S. states, territories and the District of Columbia.
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