The company is pushing deeper into the living room, recently launching its dedicated TV application on Samsung hardware to complement existing support for Amazon Fire and Google TVs. This expansion is accompanied by interface updates designed for larger screens, including dedicated channels tailored to specific creator niches and topics. Users can now stream horizontal videos, view Stories, and cast content directly from their phones, bridging the gap between personal mobile habits and communal home viewing.
These technical adjustments follow Meta’s recent internal testing of a "Series" feature for Reels, which aims to improve the discoverability of serialized content across both Instagram and Facebook. By facilitating easier navigation through comedy, sports, and creator-led programming, Instagram is positioning itself to capture attention in environments previously dominated by long-form streaming providers.
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