Google adds AI disclosure labels to consumer advertisements

The feature integrates directly into the My Ad Center panel, accessible via the three-dot menu found on most Google-served ads. Selecting the new "How this ad was made" option reveals whether the content involved generative tools. While Google automatically applies these tags to ads built within its own ecosystem, the responsibility shifts to the advertiser for content produced externally.

Google will not independently verify the creation process for third-party assets, placing the burden of transparency on the brands themselves. This update expands disclosure requirements beyond the company’s previous mandate, which was limited strictly to political election advertising. In specific regions, these labels may also appear to comply with local regulatory mandates regarding synthetic media.