Threads Targets Podcast Creators With New Promotion Tools

The update introduces dedicated profile banners and cards that serve as entry points for listeners. When creators share episode links, the platform generates interactive cards, enabling direct playback without forcing users off-site. To further deepen engagement, hosts can now upload transcripts and tag featured guests, creating a more searchable and informative feed for their audience.

Beyond mere discovery, the platform is introducing a notification system that prompts creators to announce new episodes, alongside a suite of analytics. These metrics break down viewership by follower status, providing creators with granular data on how their content performs across the broader network. This push follows a period of rapid expansion for the app, which reached 500 million active users this past June.