Amazon blocks Meta’s Muse agent from its marketplace

The move highlights a growing friction between tech giants as they vie for control over the future of agentic commerce. While Amazon maintains its own suite of foundation models and infrastructure, it remains unwilling to grant competitors access to its storefront. By blocking Muse, the company avoids the logistical and reputational fallout of automated order errors, which would ultimately land on Amazon’s customer support teams to resolve.

Despite Muse boasting a relatively low hallucination rate among current AI models, Amazon is clearly prioritizing system integrity over experimental convenience. Until the technology matures, Amazon appears intent on keeping its marketplace closed to third-party agents, preferring to dictate the terms of AI-driven shopping on its own timeline rather than reacting to Meta’s push into the retail space.