The platform functions as a middleman, connecting customers with dealers who want to monetize idle stock. Unlike traditional daily rental services, the startup focuses exclusively on monthly subscriptions, offering a pathway for users to eventually purchase the vehicles they rent. This dual-purpose model provides dealers with both recurring rental revenue and a pipeline of potential buyers, a strategy Dobrianskyi honed after founding the European peer-to-peer marketplace SizeCar.
Currently bootstrapped and based in Florida, the company is preparing for its public debut at the TechCrunch Disrupt 2026 Startup Battlefield. The founders—Dobrianskyi, Kostiantyn Gitko, and Vadym Zotov—are finalizing an insurance program, which they identify as the primary hurdle for dealer adoption. With seven dealerships already testing the service, the team aims to scale to 100 partners and $300,000 in first-year revenue. Future growth plans include a seed funding round to accelerate development of AI-driven tools designed to help dealers optimize inventory selection for rental profitability.
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