OpenAI Adds Virtual Try-On and Shopping Tools to ChatGPT

The virtual try-on tool activates when users upload a selfie or full-body image, allowing them to see how specific items might fit before purchasing. Beyond direct try-ons, the system processes web screenshots to generate similar visualizations. Accompanying this is a new Favorites function, which stores selected products and images in a dedicated in-app library for later review.

OpenAI claims the underlying Images 2.5 model provides superior texture rendering, improved lighting, and faster generation speeds compared to its predecessors. These features enable users to describe desired aesthetics or upload images of celebrity outfits, prompting ChatGPT to source matching retail items. This pivot marks a strategic move into territory historically dominated by Google and Pinterest, as OpenAI attempts to transform its conversational interface into a functional shopping assistant. While the company has previously struggled with commerce-related tools—most notably an instant checkout feature that failed to gain traction—it is now focusing on visual discovery to drive user engagement.