The survey, conducted by email and text messaging marketing platform Omnisend among 1,370 Americans and released earlier this year, suggests many people use side work to cover expenses. More than half of side-hustle respondents said they began with the aim of making extra money for bills or other essentials. Another 27% cited paying off debt, supplementing income or saving for a goal such as buying a home or preparing for retirement.
The supplemental earnings are often modest: 51% said their side gig brought in $500 or less per month. Still, 76% were satisfied with the additional income, according to the survey.
Fiverr’s list spans technical, marketing and creative work. It includes cybersecurity consultations and compliance services; mobile app development, such as prototypes or specific features; live-action explainer videos; and search engine marketing, including campaign management and ad reviews. Website development and data labeling and annotation are also on the list.
The remaining services are brand style guides, generative engine optimization (GEO), podcast production and book design. Fiverr describes GEO as helping content become easier for AI-powered systems to understand and reference. For book design, freelancers can focus on interior formatting or cover visuals, while podcast production may include editing, an intro and outro, and a revision round. The platform’s examples emphasize defining a specific service rather than advertising a broad, all-purpose offering.
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