Users add an eligible card to ChatGPT Wallet once, then ask a dot for help with a purchase. Before checkout, they can review the items, total and payment card, and must approve the transaction with a security check such as Face ID or a fingerprint. ChatGPT charges the selected card using a payment token rather than sharing the card details with the agent or merchant, OpenAI says.
The merchant receives information needed to fulfill the order, including the shipping address and contact details. OpenAI says customers can still earn card rewards and use standard protections, such as disputing transactions.
The limited launch will give OpenAI time to test and improve the feature before a broader rollout. The company plans to add options such as spending limits and controls for purchase categories or time periods, allowing users to pre-approve some transactions. It also wants to expand the number of retailers that support agent-led shopping. That may prove difficult where retailers block AI agents; Amazon is the largest retailer identified in the source as doing so, as it directs users toward its own assistant, Alexa. OpenAI has published a Commerce Partner Playbook with guidance and tools for retailers interested in supporting customers who shop through agents.
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