The report, titled “Redefining excellence in the age of agentic AI,” was published in October 2025. Investigations by research group GPTZero exposed that the document contained multiple false claims regarding how companies actually employ artificial intelligence. Beyond the NHS and UBS, Swiss Federal Railways and Transport for London confirmed that the report’s assertions concerning their internal operations were misleading or entirely fabricated.
A KPMG spokesperson stated the firm is conducting an internal review and has pulled the material from its websites. The company emphasized that its protocols demand human oversight to validate content and verify sources. This incident follows a similar failure last month, when EY withdrew a report on loyalty rewards programs found to contain fake footnotes and AI-generated hallucinations.
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