Andy Bachman’s BuzzStar Targets the Creator Economy’s Fragility

The creator economy is projected to hit $480 billion by 2027, yet most influencers remain tethered to the whims of platforms they do not own. Bachman, whose agency has generated over $1 billion in sales, identified a structural flaw: agencies and creators were essentially tenants on third-party land. BuzzStar functions as a direct marketplace for one-on-one video calls, allowing creators to monetize their time without depending on sponsorships or shifting algorithms.

Bachman’s strategy centers on the distinction between reach and access. While brand deals currently account for 70 percent of creator income, they offer little stability. BuzzStar provides a revenue stream controlled by the creator, utilizing real-time surge pricing to value their time dynamically. The platform has already attracted high-profile names, including rapper Blueface, celebrity jeweler Johnny Dang, and producer Scott Storch.

For the Babson College graduate, this venture is the culmination of years spent managing massive digital audiences. After building Creators Inc. from a solo laptop operation into a powerhouse with $300 million in EBITDA, Bachman views BuzzStar as an infrastructure play. He contends that while viral trends and follower counts are fleeting, the market value of direct human interaction remains a constant, regardless of which social media platform currently dominates the feed.