Turakhia, the founder behind Directi and Zeta, argues that traditional software giants are structurally hindered by products designed long before the advent of generative AI. His new venture, Neo, integrates project management, document editing, and file storage into a single environment where AI functions as an active participant rather than an external plugin. The platform is intentionally model-agnostic, allowing firms to swap underlying AI providers rather than locking themselves into a single vendor ecosystem.
While Microsoft, Google, and Salesforce scramble to retrofit their existing suites, Turakhia believes the market for enterprise productivity remains fragmented enough for a newcomer to thrive. He estimates that capturing even a 2% to 5% share of global spending would result in a company larger than any of his previous ventures. Currently, the Bengaluru-based startup employs 45 people and plans to scale to 100 staff members by year-end, with a rollout targeting mid-sized consulting and technology firms scheduled for the coming months.
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